Why age verification matters: Protecting minors in the adult content sector

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In the changing landscape of the adult content sector, age verification is emerging as a crucial mechanism to ensure responsible access and protect minors from exposure to explicit material. As platforms grapple with regulatory scrutiny and societal expectations, implementing robust age verification measures becomes imperative. Common Sense Media reports alarming statistics, revealing that 15% of children have viewed pornography by the age of 10, and nearly three-quarters have viewed pornography online between the ages of 13 and 17, with more than half doing so before the age of 13. These sobering statistics, coupled with insights from the recent XBIZ Show, one of the most important events for the adult content sector, underscore the urgent need for effective age verification solutions.

What are the legal and ethical considerations surrounding age verification in the adult content industry?

Age verification in the adult content industry is not only a matter of compliance with legal requirements, but also an ethical responsibility to protect vulnerable individuals. Laws vary across jurisdictions, but the main goal is to prevent minors from accessing age-inappropriate content. For example, in the EU, the Digital Services Act (DSA) requires strict age verification for pornography websites by February 2024. Meanwhile, similar laws have been implemented in the UK and some US states since 2023.

Various types of digital platforms, such as online marketplaces, social networks, adult content providers, content sharing platforms, app stores, and online travel and accommodation platforms, are subject to these regulations. Compliance with certain provisions of the law requires robust verification procedures for users and the implementation of age-appropriate design features.

Failure to establish effective age verification mechanisms can result in legal consequences, including substantial fines and reputational damage. From an ethical standpoint, platforms have a responsibility to protect minors from harm and maintain community standards regarding the consumption of adult content.

What are the potential risks and consequences of not implementing adequate age verification measures for adult content platforms?

Failing to implement adequate age verification measures poses significant risks for adult content platforms. First, it exposes minors to age-inappropriate material, which could potentially cause harm to their psychological and emotional well-being. Furthermore, platforms face legal liability and regulatory penalties for failing to comply with age verification requirements. Beyond legal consequences, platforms risk damaging their reputation and losing user trust, leading to a decline in user engagement and loss of revenue. Overall, inadequate age verification measures weaken platform integrity and jeopardize user safety.

How can age verification help foster a safer online environment and promote responsible consumption within the adult content sector?

Age verification plays a critical role in fostering a safer online environment by restricting minors’ access to adult content. By implementing robust age verification measures, platforms demonstrate their commitment to promoting responsible consumption and protecting vulnerable individuals. In addition, age verification helps mitigate the proliferation of illegal and harmful content by ensuring that users interact with legitimate and ethical content providers. Age verification helps maintain the integrity and credibility of the adult content industry while safeguarding the well-being of users.

Compliance with Age Verification Regulations

“We are facing a major problem that puts minors at risk and that continues to worsen year after year due to the lack of restrictions on content for minors. It is necessary to have stricter rules, both globally and locally, to protect minors as soon as possible not only from pornography, but also from other sectors such as alcohol, tobacco or gambling,” says Jorge Bardón, CEO of Bouncer Digital. “Solutions such as ours have already enabled many companies in these sectors to anticipate regulation and their users to have a secure ecosystem for their personal data”.

If you would like to learn more about how Bouncer can help you comply with adult content regulations in your region, please do not hesitate to contact us.

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Where can our technology be used?

Bouncer Digital’s age validation technology can be applied in a variety of industries and sectors to ensure compliance with age-restricted content or product access regulations and ensure the safety of minors in the digital environment:

  • Adult content websites: age verification on adult entertainment platforms to prevent access by minors.
  • E-commerce platforms with 18+ products: Verification in online stores that sell age-restricted products such as alcohol, tobacco or vapes.
  • Physical vending machines: In self-service machines that sell restricted products, such as alcoholic beverages, cigarettes or vapes, to ensure that the purchaser complies with the legal age.
  • Online gambling platforms: Age verification on online gambling platforms to ensure that only adults can access gambling.

Privacy and Data Protection

Bouncer Digital’s facial age estimation does not involve the processing of biometric data for identification purposes. Our system does not allow unique identification of a person, but merely estimates age from facial characteristics. This ensures that personal data is not processed or stored in an irregular manner. We do not store or share images, and data is never sold or transferred to third parties.

Compliance and Regulations

Bouncer Digital is committed to compliance with international data protection and privacy regulations. Our technology is designed to meet the standards set forth in various global regulations, such as the European Union’s General Data Protection Regulation (GDPR) and privacy by design principles.

In addition, our technology follows international best practices in terms of privacy protection and data minimization in decision making to perform age validation.

Specifically, Bouncer Digital conforms to the following technical and regulatory standards:

  • KJM (Commission for the Protection of Minors in Media) in Germany.
  • British Standards Institution PAS 1296: Code of practice for age verification, applicable on online and physical platforms in the United Kingdom.
  • Regulations in other countries: Bouncer Digital complies with the regulations in force in countries such as France, Ireland, India, Canada, the United States, Australia and New Zealand, where technological solutions similar to ours are already approved and in use.

 

In Bouncer Digital we have developed a technological solution that is fully compatible with the age verification regulations required in different countries and complies with the principles of Privacy and Data Protection.

How it works

Bouncer Digital’s facial age verification technology allows estimating a person’s age in real time using a process of biometric analysis and liveness check.

Bouncer employs advanced artificial intelligence algorithms to analyze facial features in order to estimate a person’s age. The technology is highly accurate in the biometric analysis of the user, 99.5% effective, and is performed anonymously, fairly and impartially, regardless of gender, race or skin tone.

Bouncer complies with the principle of “privacy by default” and “data minimization”, which means that we use the technology for the sole purpose of validating the user’s age of majority and not storing any data from the process.